The actors of the Loire Valley wine industry are committed for the future by accelerating the ecological transition of the vineyard to counter the climate change which is already impacting them. In 2020, 51% of the vineyard areas were committed to environmental certification. Lionel Gosseaume, president of Interloire, indicates that the plan foresees that by 2030, 100% of surfaces will have an environmental label. In 10 years, practices have already evolved with efforts to reduce water and energy consumption, alternatives to pesticides, modification of production methods and actions to preserve biodiversity, for example.
The development of the sector also owes a lot to the commitment of everyone to offer wines in line with consumers' expectations. The whites, rosés, reds and bubbles of the Loire Valley seduce for their variety, their balance, their freshness and their lightness. These are characteristics that the winegrowers seek to preserve despite climate change (+ 3 ° in 30 years in the Loire Valley).
In 2020, despite the health crisis, sales of Loire Valley wines increased by 1.5% exportation in volume while at the same time exports of French AOC and IGP fell by 5.2%. Export represents 21% of the sector's volumes with the ambition of reaching 30% by 2030. Moreover, some winegrowers have been able to react to keep the link with their customers despite the closure of certain outlets by developing their presence on social networks.
The sector is also active by proposing soon the 18th edition of the Wines, Vines & Hiking (Vins, Vignes, Randos= VVR) in early September which consists of discovering the appellations of the Loire Valley with winegrowers as guides during walks of about 3 hours including gourmet and fun tasting breaks.